The best practices for engaging the public in public health are grounded in entrepreneurship. There is a reason the public clings to products outside of health than those health-related. I came across firefly innovations the other day out of curiosity from what I saw a colleague doing. Honestly, their work is great and I applaud all they are doing to identify, cultivate and accelerate impact-drive public health ventures, particularly from those with lived experiences and working with them to solve the issues. Reading their paper and subsequently visiting their website was a stark reminder that I am surrounded by people who don’t see my vision. Honestly, if I could make some changes today, I would. What I won’t do is waste time. So if you seeing me cutting off or canceling anything, it’s because my time is precious to me these days. Feel free to do the same and keep change. For these days, all I can promise to be is water, plain and direct, unsparing to myself, and unsparing to those moving on to the next phase of my life. To others, please seek your innovations elsewhere and fast. I also agree, firefly is exceptional for public health. Keep them in mind always.